What Every Business Website Should Have
Customers are searching the internet for information about your type of business right now…..
A website is a critical component to your business. Most business owners are somewhat aware of how critical a business website is, whether they are trying to get new customers using content marketing or social media, or wanting to make a first impression for clients or potential clients.
It seems like one out of every two business owners I talk to these days is either undergoing major website redesign or they know they need to. And half of the other half should probably consider redesigning their website.
Fortunately, with the advancement of WordPress from templates to plugins to help with virtually every aspect of your website, redesigning a website doesn’t have to cost a fortune anymore.
Questions To Ask Yourself About Your Business Website
- Customers are searching the internet for information about your type of business right now, so is your business coming up in their search? For example, if you’re a dog trainer in Las Vegas, what page does your business appear on Google when someone types in “dog training Las Vegas“?
- If potential customers are visiting your website directly right now to “check you out”, does it accurately portray your business? Basically, does your website do you justice to your business?
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So here they are, the most critical elements for a successful business website. Check out our list to see how your business website measures up.
Question #1: Does Your Main Page Provide Immediate Answers?
Internet users have short attention spans and don’t like to take a lot of time and effort to figure out what your business does. Don’t make them guess. Your Main Page should give the user immediate information about who you are and what your business is all about.
Question #2: Do You Have A “Call To Action”?
You don’t want to make customers work too hard to give you their business. Defining what end action you want for the user and giving that as an initial option is critical, whether you want them to call a number to book an appointment, fill out an information form or make a purchase. Make it easy.
Question #3: Do You Provide Content?
Whatever your business is, from dentistry to financial planning, you are an expert in your industry. Writing content that is a resource to your customers not only is a great way to promote your business, it also serves to bring users to your website through Search Engine Optimization (SEO). Posting content around what customers are searching for on the internet is referred to as Content Marketing. For example, if you are a dog trainer, writing articles about “How to Potty Train Your Puppy” or “How to Teach Your Dog to Wave” may be good articles to lure in internet searches.
Recently, we wrote an article about “Getting A Marriage License In Las Vegas” for a local wedding venue website and included locations, process and hours for obtaining a local marriage license. With over 60,000 internet searches a month for this information, it targeted customers looking to get married in Las Vegas and brought them directly to their website.
Question #4: Do You Have Social Media Integration?
Social Media follow buttons are a must. Again, social media users don’t like to work hard to find you, so making it easy for them is important. It may also be a good idea to have a social media feed like Twitter, Instagram or Pinterest on your sidebar that gives users a glimpse of your social media activity.
Question #5: Do You Use Web Video?
Any internet marketer will tell you that video is a big deal. The good news is that it’s also easy to produce. Introduction videos should be no more than 90 seconds while other educational videos should remain under 3 minutes.
Question #6: Do You Have A Newsletter?
Creating a newsletter from the content posted on your website is simple and a great way to build a customer database. Tools like Mailchimp pull content from your website into mobile friendly newsletters and integrate a sign up feature that can be integrated on your Main Page. Customers simply sign up to receive future news from you and are in your database for any future marketing or invitations.
Question #7: Do You Have A Hall of Fame Gallery?
Basically, is your business website your biggest cheerleader? Has your business been in the news? Have you received any awards? Is your business involved in any charities? Did Brittany Spears recently visit your nail salon and pose for photos with employees? Having a gallery of photos and videos with images of recent events, awards, etc. is important. Be a show off.
The bottom line is that it is not enough to just have a business website. You must have a professional and creative website that lures in customers through content, imagery and videos, much the same as a brick and mortar store would lure in customers with window displays. The good thing is that websites do not have to cost a fortune.
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