Vitaminwater Wasn’t Healthy This Whole Time, Who Knew? Any Reasonable Person

Published On February 14, 2013 | By Christa Schueler | Health

Vitaminwater isn’t healthy?  According to Coca Cola, you should have known better.  Vitaminwater is part of Glaceau (or Energy Brands), a subsidiary of Coca Cola Company and has been branded as an energy drink.  With labels such as Revive, Focus, and Multi-V, vitaminwater’s ads lead consumers to believe that their product is good for you, a better alternative for the health-conscious.  Unfortunately, there is nothing really healthy about vitaminwater.  So why are the labels and ads so misleading?

Center for Science in the Public Interest (CSPI) filed a lawsuit against Coca Cola Company in 2009 asserting that their ads and labeling are “deceptive and unsubstantiated.”  According to CSPI’s website, their nutritionists found that there is nearly as much sugar in a bottle of vitaminwater (33 grams) as there is in a can of soda (39 grams).  Coca Cola Company responded back to the lawsuit by making the argument about the astuteness of the consumer:

…no consumer could reasonably be misled into thinking vitaminwater was a healthy beverage or was composed only of vitamins and water because the sweet taste of vitawater puts consumers on notice that the products contains sugar.

So in other words, you should have trusted your taste buds over vitaminwater’s labels and ads.  Makes sense, right?  Actually, it doesn’t.  Once again, a beverage company believes they can skirt the rules just so they can make money off of the unsuspecting public.  The lawsuit has yet to be settled as neither side will concede so it might come down to a judge or jury decision.

So if you want a low calorie and sugar-free drink, Recess recommends you do your research as there are much more wholesome and beneficial alternatives out there.  According to the Mayo Clinic, if you want to stay healthy, stick to plain water:

“Remember, fruits, vegetables and other whole foods are the best sources of vitamins and minerals. And it’s tough to beat plain water as a healthy, no-calorie drink. If you don’t care for plain water, try sparkling water or a squirt of lemon or cranberry juice in your water.”

Even Stephen Colbert knows!

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About The Author

UNLV graduate, wife, mother of three, blogger and aspiring novelist, Christa Schueler brings her writing, editing and research skills to Recess. As an advocate for education and health reform and a 25 year Las Vegas resident, Christa understands the need for providing a platform and a "voice" for women in Southern Nevada. Despite Las Vegas being one of the fastest growing cities in the country, Christa has seen continual lack of community connection and strives to change that. Now, she's joined the sandbox revolution!

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