4 Twitter Facts That Can Boost Your Small Business Social Media Marketing Campaign
4 Twitter facts that can boost your small business social media marketing campaign.
If your small business is looking to social media for its next marketing campaign, we think these 4 Twitter facts will have you tweeting to the bank! With over 560 million active users and 5,700 tweets happening every second, Twitter has the largest penetration in the United States, spreading slowly and steadily! That’s something to tweet about!
1. 17% increase in engagement rate when tweets are sent out on weekends.
Make sure to take this fact into account when planning your next Twitter campaign. You should also note the lowest engagement days were reported to be Wednesday and Thursday. Timing is also a factor when tweeting! TweetWhen by HubSpot is a tool that shows you the days and times for the most re-tweets (not CTR) per tweet. There is also Tweriod; they give you the best times to tweet according to you and your followers’ tweets. (Stat via fuseworksstudios.com)
So you’re a busy business owner and most likely you are solely responsible for all the business marketing. How do you juggle your business and tweeting? Simple! There are some great (free) options that can help you schedule tweets accordingly. I personally use Tweetdeck.com. This application allows me to streamline my duties as well as manage multiple accounts in one easy interface.
2. Primarily mobile users aren’t just checking Twitter more often than average Twitter users; they create and engage with tweets more too.
The facts on mobile Twitter users are staggering! According to Twitters Blog, mobile users are 44% more likely to click on links, 66% more likely to re-tweet and 76% more likely to favorite a tweet! (Fact stat via Twitters)
Mobile Twitter are more engaged with brands.The average Twitter user follows five or more brands. Users who primarily access Twitter on mobile are 60% more likely to follow 11 or more brands. They are also 53% more likely to recall seeing an ad on Twitter than the average Twitter user. – Twitter
First and foremost, be prepared! Before you embark on your Twitter campaign make sure all and any links you are directing users to are optimized for mobile use. Also, if you’ll be implementing Twitter Ad as part of your campaign, make sure not to forget about mobile targeting when developing Twitter Ads campaigns.
3. Of consumers skewed 151% more likely to tweet about considering a product after Promoted Trend exposure.
Since their introduction three years ago, Promoted Trends have helped marketers position themselves at the top of Twitter’s trend list for 24-hour windows. – Twitter
According to the Twitter Blog, exposure to Promoted Trends often turns Twitter users into brand advocates, which in-turn builds positive brand “buzz”. Important to note as well – promoted trends had lasting impact on consumer conversations, even three weeks after a trend, advertisers reaped benefits: a 20% lift in brand mentions, 22% lift in positive mentions and 10% lift in re-tweets.
Clearly promoted trends is one of the fastest growing marketing tools to positively expose users to your brand. They reported that conversation lines tend to be more open when it comes to purchasing.
In the 14 days following Promoted Trend exposure, Twitter users produced 22% more conversations about an advertiser compared to the two weeks before exposure.
More importantly, we saw a 30% lift in brand mentions bearing positive sentiment, and a 32% lift in Retweets of brand mentions in the two weeks following exposure. – Twitter
4. 92% of engagement with brands’ tweets come from link clicks.
According to the sourced infograph, tweets with images received a 200 % higher rate of engagement. Tweeting questions is also a great way to increase engagement by 21% among users. Plus there is something to be said for keeping it short and direct; engagement increased by 17% when tweets were kept to 100 characters or less!
When planning your next Twitter campaign, it’s a good idea to create a tweet-content calendar. I’m a big fan of content calendars in general, but when I’m conducting a campaign, I like to construct my social media posts beforehand. Make sure to take the above stats into account when creating shareable content!
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