New Vera Wang Boutique in Shanghai Charges $500 to Try on a Bridal Gown
Yup, you read that right! If you happen to be visiting Shanghai, China and you’re also in the market for a Vera Wang wedding gown, you’ll need to fork over $500 (approximately 3,000 yuan) at Wang’s newest bridal boutique. Brides-to-be only get 90 minutes to try on gowns, no cameras are allowed at the fitting, and if the bride finds a dress she loves, the $500 goes towards the gown’s purchase. If she doesn’t find the gown of her dreams in the boutique? Well, she can kiss that $500 bye-bye and probably should go find a shop that doesn’t charge what amounts to a security deposit for the event of buying her dream wedding gown.
So why the try-on charge and rules? Apparently, it is to discourage counterfeiting Wang’s bridal designs. Designer knock-offs are a huge business and this designer has clearly had enough and has instituted measures she hopes will prevent further copying of her coveted designs.
Would you be willing to pay $500 to try on the dress of your dreams?