Target is Going Organic With Simply Balanced

Published On June 12, 2013 | By Christa Schueler | Cafe Mom, Eating Healthy, Food, Green Living, Health

I love Target.  I shop there at least once a week and pray I can get out of there without spending more than $100 (which I fail to do most of the time).  Not only does Target have everything I pretty much need: household items, toiletries, party supplies, etc., they also have food.  The Target near my home has a grocery section so if I needed milk, bread or Goldfish crackers in addition to shampoo and dryer sheets, well, I was all set.  I didn’t have to make two trips, one to Target and another to the grocery store.  It was a win-win.  Plus, I got to spend more time in one of my favorite stores.  Unfortunately, I started to cut way back on the food I was purchasing at Target when I started reading labels.  I stopped buying food that contained high fructose corn syrup and processed chemicals mostly due to my son’s medical condition and my expanding waistline.  And let’s just say, I’m not a Monsanto fan.  So, my convenient one-stop shopping trip started turning into two.

Recently, Target announced that they will be adding organic alternatives to their grocery aisles.  Their new product line, Simply Balanced, will be launching in stores early this month.  Recognizing that more consumers are looking to buy natural and wholesome food especially with rising food-related allergies and disorders, Target believes that adding Simply Balanced to their grocery section will boost sales and strengthen customer loyalty.

Simply Balanced products are made with simple, recognizable ingredients. We never allow trans fats, we avoid high-fructose corn syrup, and we’re mindful about the amount of sodium in each product. Many of the Simply Balanced products provide nutrition benefits naturally, such as whole grains, fiber, Omega-3s or a serving of fruits and vegetables.  Key nutrition attributes are highlighted on the front of the package to help you find those products that are right for you. – Target

If Target can provide organic, processed-free foods that are void of chemicals, well, I’m totally on board with that.  For more information about Simply Balanced, please visit Target’s website by clicking here.

These are just a few of  Simply Balanced items:

Simply Balanced

Popcorn Chips with Sea Salt

Simply Balanced 2

Hibiscus Green Tea

Simply Balanced 3

Strawberry Fruit Strips

What do you think of Target’s new stance on bringing organic to consumers? Will you buy Simply Balanced or continue getting your organic food elsewhere? Tell us your thoughts.

This is what I often want to do when I’m in Target.  Just saying.

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About The Author

UNLV graduate, wife, mother of three, blogger and aspiring novelist, Christa Schueler brings her writing, editing and research skills to Recess. As an advocate for education and health reform and a 25 year Las Vegas resident, Christa understands the need for providing a platform and a "voice" for women in Southern Nevada. Despite Las Vegas being one of the fastest growing cities in the country, Christa has seen continual lack of community connection and strives to change that. Now, she's joined the sandbox revolution!

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