SkyVue Las Vegas: Is The Strip Ready For 100,000 Square Feet of LED Ad Space?
A volcano, a medieval castle, Lady Liberty, and now a 500-foot tall advertising wheel? Is the Las Vegas Strip ready for 50,000 square feet of LED ad space (per side) suspended from an observation wheel? Well, maybe or maybe not. SkyVue is due to open on July 4th, 2013, but from the live webcam it’s seems this deadline may not be met.
In May of 2012, the Happi Inn motel met its maker to make way for the Goliath, also known as the SkyVue wheel. Slightly larger than the famous London Eye (443 Feet), this massive structure will drastically change the Las Vegas skyline forever. Being dubbed as “(The) New iconic gateway to the Las Vegas strip”, as well as “Time Square of Las Vegas”, the wheel has a lot to live up to for more than just it’s advertisers.
Located directly across from Mandalay Bay on the Las Vegas strip, SkyVue will be larger then a football field once complete. The largest HD LED display screens in the world will be viewed by more than 40 million Las Vegas visitors a year and over 50,000 daily pedestrians. A whopping 67,500 vehicles are expected to drive by daily, along with 40 million viewing airline passengers annually making the wheel not only the largest show on the Vegas strip, but the most capitalized one with hourly show times.
SkyVue will not be the only observation wheel coming to Las Vegas in 2013. The High Roller at LINQ is also reshaping the Vegas views. No plans on any ginormous LED screens for this project however. For more information on LINQ, check out what Recess is saying about it HERE.
Las Vegas, what do you think of SkyVue: Latest strip wonder or advertising eyesore?
Video/Images courteously of SkyVue Las Vegas