Working With Bloggers
Bloggers have an established social media following and create content for both their readers and for users searching online which increases your Search Engine Optimization (SEO) by writing about and linking to your products. The established loyalty and trust that bloggers have with their readers is translated into loyalty to the business.
As women, we naturally love to share and talk about our favorite products with friends which has been the case decades before the internet or social media changed the rules of PR and marketing. Now, social media is bringing this natural form of marketing to a whole new level. This is known as the “Girlfriend Marketing Factor”.
“… bloggers are successfully leveraging social media to collaborate and communicate about the products they use, what’s happening within their families and what they’re interested in. They share their blogs via Facebook and Twitter expanding their reach to a broader network of friends and friends of friends, creating on audience of people interested in what they have to say. I can’t help but see how this type of natural-feeling collaboration has value within the enterprise.” -Forbes Magazine
Check out some of our recent Blogger Events here (click on the bar to see campaign details):
Launch of TLC’s “Sin City Rules” Reality Show Twitter Party & Tweet-Up
The stars of Sin City Rules wanted to engage online users in discussion about the show during the premier to increase viewership. Bloggers chatted with viewers from the red carpet and during the show premier. The goal was to reach an audience of 1.5 million users and 5 million impressions. As demonstrated from the graph below, recess exceeded the goal with an audience of 2.5 million and 86 million impressions.
See the entire gallery of photos here:
When local bloggers expressed a desire to shed those extra pounds that come from late nights at the computer, Las Vegas nutraceuticals company, truDERMA, came to the rescue. With their patented African Mango product Mangodrin, they challenged bloggers to lose weight with a #MangoChallenge.
Throughout the 30-Day Challenge, Las Vegas bloggers published information about their weight loss goals and Mangodrin on their websites and kept readers informed of their progress along the way via Facebook, Twitter and Instagram. The results- a network of bloggers more ready for bikini season and a big boost brand awareness, traffic and social media following for truDERMA.
Victoria’s Family Weddings
When local wedding experts wanted to boost their PR by diving in to social media, the ladies of RECESS were there. By seeking out and inviting the top local wedding and event bloggers, we were able to help Victoria’s jump start their online relationships with each of them.
Owned and operated by the Hinden Family since 1997, Victoria’s Family is a wedding venue with inclusive packages for off-strip Las Vegas weddings. ”Just handle the invitations and bring the groom.”, says Victoria’s owner, Janeen Hinden.
— Abigail P (@lovinourchaos) May 16, 2013
— Wendy Walker Cushing (@WendysHat) May 16, 2013
— Pretty Simple Great (@itsPSG) May 17, 2013
Fresh and Easy Holiday Entertaining Food Line
For the holidays, Fresh and Easy launched a new line of prepared food, snacks and drinks and wanted to engage local bloggers to write about using Fresh and Easy for holiday entertaining.
Influential bloggers with a combined local readership of well over 200k shared their favorite foods from the Fresh and Easy Holiday line on their websites for holiday gift giving, dinners and entertaining, which was shared on Facebook, Twitter, Pinterest and Google+.
The Container Store Grand Opening Blogger Event
Located at Town Square, Las Vegas, The Container Store opened its doors Spring, 2012 and wanted local bloggers to share store and product information with their readers via social media. Influential local bloggers shared the store opening information along with their favorite products from the Container Store with their more than 250k combined readers in the Las Vegas area.
Network of Bloggers in Las Vegas
From Twitter Parties and Tweet-Ups to Pinterest Contests and Blogger Events, the ladies of RECESS have been hosting social media events for local and national businesses for years. In fact, Toni Spilsbury recently wrote about How To Throw A Great Blogger Event.
“A blogger event gives you intimate access to influential bloggers who will write about, tweet about and talk about your product, event or service. As a professional blogger, I’ve both hosted and attended many blogger events in the past and have experienced what works, and what doesn’t.”
One of Toni’s recommendations was to find a network of the right niche of bloggers.
Is Your Business Working With The Blogger?
Let our network of Las Vegas bloggers give your business, or client’s business, a boost through one of our targeted social media campaigns. Fill out the form below, or email [email protected]