Social Media Basics for Business Conference | Schedule

social media basics for business

7:30 a.m. to 8:45 a.m.

Registration & Sponsored Breakfast with Welcome Keynote by Toni Spilsbury

Main Ballroom

Sponsor Exhibits in Registration Foyer

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9:00 a.m. to 10:00 a.m.

Session 1

“The Age of Digital Marketing & Social Media & Choosing The Right Social Media Platforms For Your Business”- Sponsored by more information

Social media has taken hold in the business world with as many as 90% of American small businesses on social media today. Social media is one of the easiest ways to reach businesses. Whether you’re hoping to increase engagement with customers, build your brand, direct traffic to your website, get people interested in your products or services, or increase sales conversions, social media can help. Creating a social media plan is not a “one size fits all” for your business, and not all social networking sites are created equal. Facebook, Twitter, Linkedin, Google Plus, Pinterest, Tumblr. Time is one of your most precious commodities when it comes to running your business, so the question is which social media platforms are right for your individual business needs? Every small business owner wonders what the most effective social media marketing platform for businesses to focus their efforts on. Thanks to rapidly advancing social media analytics and market research, it’s possible to understand which social networks are driving the most sales. Our panel of speakers will help you discover the most appropriate tools and platforms to gain the best results.

 

Speakers: Panel of Speakers

Main Ballroom

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10:15 a.m. to 11:15 a.m.

Session 2- Track A

“Twitter Basics For Business” Sponsored by more information

More and more of your clients and customers are using Twitter and connecting with businesses. Learn from our panel of experts on how to build your brand on Twitter and connect with your customers. In late 2012, a group of locals hosted a Twitter party to launch TLC’s new show Sin City Rules and reached an audience of 2.5 million with 86 million impressions and 1,487 tweets. In this session you’ll get hands-on instruction on the anatomy of a tweet, setting up Twitter Profile, trending, following and building your audience. Learn the difference between a “Tweetup” and a “Twitter Party” and how either can help engage your customers in organic dialogue about your product or service.

Speakers: Panel of Speakers

Classroom A

 

Session 2- Track B

“The Age of Content Marketing” -Sponsored by more information

The importance of content marketing cannot be overstated. If your business is not creating relative and engaging content, then you may be missing a critical element of attracting new customers and clients through organic online searches (Search Engine Optimization “SEO”) and keeping your current clients and customers engaged by sharing your expertise through content and positioning your business and website as a resource to them. Recent trends suggest that visual content, like “infographics”, will continue to surge in popularity on social media in 2014 as they’re easily shared on Facebook and Pinterest, and lure in Pinterest users. Learn from our panel of experts about how and when to create captivating content, and how to market that content.

 

Speakers: Panel of Speakers

Classroom B

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 11:30 a.m. to 12: 15 p.m.

Session 3- Track A

“Building Your Business with Facebook” -Sponsored by more information

Facebook has emerged as the primary means for people to keep in touch with friends, family and clients by sharing news, facts and information that is important to them. Facebook is great for managing communities, building your brand and driving traffic to your business. Learn the basics of using Facebook for business, from how to create your business Facebook Page to how to grow your audience. Our panel will teach you how to create a content calendar and suggest tools for managing your page. Learn how to create and manage Facebook Ads and Campaigns.

 

Speakers: Panel of Speakers

Classroom A

 

Session 3- Track B

“Claiming Your Online Identity with Review Sites, Google+ and More” -Sponsored by more information

Have you claimed your Google+ business listing? As a Google product, Google+ directly determines how your company appears on Google search results. Learn how to use Google+ not only for SEO, but also for local customers looking for your business. For business owners, using Yelp isn’t an option, it’s a necessity. Each day, customers decide where and how to spend their money using Yelp, so if your business is local, you need to curate your Yelp page. Learn from our panel of experts how to leverage online review sites like Yelp, TripAdvisor, Kudzu, Yahoo, Urban Spoon, Eater (Foursquare) and Recess.

 

Speakers: Panel of Speakers

Classroom B

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12:15 p.m. to 1:30 p.m.

Sponsored Lunch

Main Ballroom

Sponsored Social Media Photobooth & “Surprise”

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1:30 p.m. to 2:15 p.m.

Session 4- Track A

“How Important Is Your Business Website?” -Sponsored by more information

The aesthetics of your business website is just one of the 5 critical elements every business website should have. Is your website your best storyteller and cheerleader?  Is it easy for new customers to find? Every day, customers are searching online for services or products your business provides. Is your website easy to find based on what search terms your customers are using? Is it engaging and informative? Your website should be a resource for your clients and customers. Find out from our panel of experts what 5 elements every business website should have including aesthetics, call-to-actions, web video shorts, business blog, e-commerce and more.

Speakers: Panel of Speakers

Classroom A

 

Session 4- Track B

“Business To Business Social Marketing” -Sponsored by more information

Social media is one of the easiest ways to reach businesses with as many as 90% of American small businesses on social media today. Learn how to reach businesses via social media through educational and engaging content, and targeted social media campaigns. Using a content marketing strategy is critical for inbound marketing with social media as a driving force. Learn how businesses and organizations have worked together through targeted social media campaigns and how to promote your business as a resource to other businesses by marketing your expertise through content. Learn from our panel of experts the critical elements of effective business to business “B2B” social media marketing.

 

Speakers: Panel of Speakers

Classroom B

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 2:30 p.m. to 3:15 p.m.

Session 5- Track A

“Digital Marketing & Social Media Campaigns & Measuring The Success” -Sponsored by more information

From Facebook Ad Campaigns, Sweepstakes and Contests to Twitter Parties, Tweet-ups and Rafflecopters, our panel of experts will discuss the benefits of various social media campaigns to help increase your social media following and awareness of your business. Learn how to create your own social media campaign or what to look for when working with a third party to manage your campaign. Thanks to many tools on the market, measuring the success of any social media campaign can be easy.

 Speakers: Panel of Speakers

Classroom A

 

Session 5- Track B

“Mainstream Media and Social Media Integration, Integration of Traditional and Digital Media” -Sponsored by more information

Mainstream and trade media remain important elements of many public relations campaigns, but the fact is that social media has changed the rules of traditional PR. While public relations used to be exclusive communication to reporters, today’s great campaigns include components to reach customers directly by integrating social media. In fact, a recent survey of 37 million women (Nielsen) discovered that 69% of typical  online users turn to blogs before they buy. “The internet has made public relations public again, after years of almost exclusive focus on media. Blogs, online video, news releases, and other forms of web content let organizations communicate directly with buyers.” –David Meerman Scott.  Learn from our panel of experts how to successfully integrate social media into traditional mainstream public relations campaigns.

Speakers: Panel of Speakers

Classroom B

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 3:30 p.m. to 4:00 p.m.

Closing Keynote, To Be Announced -Sponsored by more information

Main Ballroom

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4:00 p.m. to 6:00 p.m.

Cocktail Mixer- more information to follow